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BACKGROUND

Established in 1997, PT. Mitra Cipta Hardi Elektrindo is a distributor and supplier of mechanical and electrical devices in Jakarta.

Over time, this company has continued to experience rapid growth in its business, as a well-known distributor and a major player in the Indonesian market.

This progress achieved by PT. Mitra with high commitment to always provide quality products and the best service to their consumers.

Currently, PT. Mitra has provided a variety of mechanical and electrical component products for internationally famous brands, such as Schneider Electric, Legrand, Karcher, Philips, Simon, APC, 3M, Clipsal, Honeywell, Geze and Luxfit.

BRIEF

Mitra seeks Kemana for Ecommerce implementation for the reason that they wish to close their digital divide and capability gaps with category leaders.

GOALS

Our goal is for Mitra to be a one-stop One-stop Electrical and Mechanical Solution providing an omnichannel experience throughout the journey of each customer, fulfilling what Mitra needs to do in their business, to give the best service and products to customers.

CHALLENGE

Due to the high demand of customer, Mitra needs a solution to maintain customer relationships with B2B e-commerce. The primary challenge is to deliver a featuristic and easy-to-use Ecommerce site for Mitra since B2B buyers desire the freedom to handle as much of the procedure independently as possible.

SOLUTIONS

Kemana brings Mitra to lead B2B Business with Magento by offering fast,friction-free purchasing, and personalized experience. The solution enables Mitra to have complete inventory visibility, efficient orders, and inventory management.

CREATING THE EXPERIENCE

Our team provided Mitra with a personalized B2B solution and added key features to Mitra’s Ecommerce site such as Indent Items, Quotation, B2B Company Accounts, and Quick Order. In addition, our team also integrated shipping and payment gateway to give the customer the best checkout experience. Lastly, to maintain customer loyalty, Kemana implemented Hoki Points and Rewards for certain purchase customer referrals and other unique terms and conditions that the operational admin can set dynamically through a user-friendly and intuitive backend.

THE RESULTS

After the development, Mitra reached more customers since they can now cater to customers offline and online. The added personalized B2B solution and features were a big factor in how they provided service to customers online.

Personalized B2B solution and added key features to Mitra’s Ecommerce site

Integrated shipping and payment gateway to give the customer the best checkout experience

Implemented Hoki Points and Rewards for certain purchase customer referrals