Bringing an iconic American luggage brand online in Asia was a challenge that our team took exceptional pride in tackling. We were extremely excited that the customer experiences and conversion results have exceeded expectations.
American Tourister was founded in 1933 when Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island. American Tourister was the first company to “flight test” their bags with flight attendants from major airlines. The company continues to grow and is one of the leading luggage brands, trusted worldwide and present in over 90 countries thanks to its continued tradition of quality and design at a great value. American Tourister is the smart choice for everyone, offering a wide selection of travel products including luggage items as well as casual, and business bags.
American Tourister is positioned as one of the largest luggage brands in the world. Thanks to its continued tradition of quality and design at a great value, American Tourister is the smart choice for you and your family, offering a wide selection of travel products including luggage items as well as casual, and business bags. At American Tourister, we believe travel should be fun. We take pride in making stylish, high quality, and yeah, fun luggage that you can rely on.
Creating a customer journey that shows details of American Tourister’s products and accessories, as well as information about the store’s location and service centers closest to the customer’s area.
The challenge is to create a simple website packed with detailed information, product varieties, and images that can assist customers in finding the best product for them, as well as show the location of the store and service centers within the distance.
Kemana used WordPress and Woocommerce to create a product display site that enables them to see specified categories making it easier for the customer to browse American Tourister’s products.
CREATING THE EXPERIENCE
We created the American Tourister with a clear and colorful design. Kemana filled out the information that assists them in determining which products are best suited to each customer’s needs, as well as displaying the latest news and promotions.
The company wanted to display its wide selection of travel products, including luggage, casual, and business bags. Showing the latest product, news, and store location helped the American Tourister achieve its goal.